Local SEO
14 articles
Google Business Profile Optimisation: The Complete Guide to Ranking on Google Maps
Google Business Profile optimisation, field by field. Most profiles we audit are a third complete. This is the exact process we use to take a local business from invisible on Google Maps to the top three, with Google's own rules for every step.
21 Dec 2025
How to Get Google Reviews: The System That Took Fridges R Us From Zero to 740 in 18 Months
How to get Google reviews without begging or bribing. The card-and-text system that took a Sydney fridge repairer from no profile to 740 reviews in 18 months (831 today), what it did for three other trades, and Google's own rules on asking.
15 Dec 2025
Why Is My Business Not Showing on Google Maps? The Back-Room Fields Nobody Fills
Why is my business not showing on Google Maps? Nine times out of ten, half the profile is empty: categories, services, service areas, descriptions. Google reads those fields to decide if you're in the running. Here's what it reads, in Google's own words, and how to fill it.
24 Nov 2025
How to Respond to Google Reviews: Stop Putting Out Fires
How to respond to Google reviews so a bad one never looks like a crisis. Reply to every review, two sentences, one detail, and the fake one reads like another Tuesday. Google's own reply rules, the research on what replying does to ratings, and the words to use.
10 Nov 2025
How to Build Customer Trust Online: Say What You Know
Customers and Google trust the business that explains the job. Twenty years of trade knowledge in your head is worth nothing on a website that says 'quality service'. Here is how to build customer trust online by getting what you know onto the page, without writing a word.
7 Nov 2025
How to Ask for Google Reviews: Why Most Review Strategies Miss the Point
How to ask for Google reviews without a funnel, an app or a bribe. Most small businesses never ask at all. The moment to ask, the words to use, which reviews do which job, and Google's own rules on what you can and can't offer.
30 Sept 2025
Why Your Content Strategy Is Backwards
Trend posts are rent. Evergreen pages are an asset. The lead that cost you money this year costs nothing by year two, if you stop chasing the algorithm and start building something that lasts.
25 Sept 2025
How to Write About Your Business So Customers (and Google) Can Find Your Expertise
How to write about your business when twenty years on the tools counts for nothing online. Replace fluff with specifics, name the suburbs, put the three things on the first screen, and prompt reviews that say what you actually did. Google's own content guidance quoted throughout.
19 Sept 2025
SEO for Tree Services: What One Page Did for G&J Tree Services in Wangaratta
SEO for tree services, shown on a real business. What we built for G&J Tree Services in Wangaratta in 2025, where they show on Google today (checked September 2026, positions included), and what a single page could and couldn't do.
9 July 2025
Service Area Business on Google: List Your Suburbs and Get Found
A service area business has no shopfront for Google to put on the map, so it ranks on what you tell it. Name every suburb on your website, match them in your Business Profile, and Google can finally show you to the customers two suburbs over. Here is how, and the mistakes that get you ignored.
15 June 2021
Google Business Posts: 10 Minutes a Week Gets Leads
Ten minutes a week. One real job photo. A call-now button. Your Google Business Profile looks alive while competitors look dead, and the leads follow.
28 Apr 2021
Local SEO for Small Business: How to Actually Get on Google Page One
Local SEO for small business comes down to three levers: a complete Google Business Profile, a steady stream of real reviews, and a website that names the same suburbs. Google's own rules for each, the order to do them in, and a realistic timeline.
24 Feb 2021
Check Your Google My Business Listing: Nine Things That Break Quietly
Wrong hours. An old phone number. A permanently closed label planted by a stranger. Your Google My Business listing changes without you, and most are broken in at least one way. Here is the ten-minute check, what to fix, and how to stop it happening again.
7 Nov 2020
How Customers Actually Find a Local Business in 2026
The thirty-second journey from tap to dial. Three slots in the Maps box. Voice search and AI now in the mix. Where a local customer actually looks in 2026.
29 May 2014
Free to set up
Get started on the path to being the number one business in your area
Our proven double-step review system is free to set up. It is the single fastest thing you can do to get found by more local customers.
No contracts · No lock-in · Melbourne based