Web Design
10 articles
Small Business Website Tips: 8 Plain Things That Make You Stand Out Online
Small business website tips that actually move the needle. A name people remember, a site built for the phone, real reviews, plain words, real photos, a clear next step, an obvious menu and the customer's own language. Google's own rules for each, and the order to fix them in.
11 Oct 2023
SEO for Tradies: How Star Building Inspections Hit Page One
SEO for tradies, shown on a real business. A Hoppers Crossing building inspector went from a brand-new name with no online presence to page one of Google, then 4.7x the clicks when the content engine went on. Here is exactly what was built and why it worked.
30 May 2023
Why Your Website Emails Are Quietly Going to Spam
WordPress sends email raw. Gmail and Apple now drop raw email. Fix with Postmark and three DNS records in fifteen minutes. Stop the letterbox dropping half your mail.
29 Mar 2021
Is My Website Working? The Bar-Stool Test for Small Business Websites
Is my website working, or just sitting there looking nice? The bar-stool test: count the strangers who rang or filled in the form in the last 90 days. Then the five things a working site does, why most fail, and what to fix first, with Google's own numbers.
21 Oct 2020
Why Where You Host Your Website Matters More Than You Think
Most slow Aussie websites are slow because the server sits in Phoenix. Server in Sydney: 0.6 seconds. Server in Dallas: 4.1 seconds. Same website. Same code.
12 Mar 2019
How to Speed Up a Slow WordPress Website Without Paying a Dev
Ten minutes with a free plugin does most of what agencies charge two grand for. Tick the right boxes, test before and after, ship it today. Autoptimize walkthrough.
25 Feb 2019
How Fast Does Your Website Need to Be? (Honest Answer)
Under 2 seconds on mobile is the bar. Under 0.5 is the margin. Slow doesn't lose one sale. It loses the next three because mates talk. Real 2026 numbers.
12 Feb 2019
8 Questions to Ask Before Hiring a Web Designer
The questions the salesman hopes you won't ask: hosting location, who owns the domain, backup retention, post-launch plan, real client numbers. Ask before you sign.
24 Sept 2018
Systems Working? Vital Site Checks
No system is perfect. Things can and do go wrong. You can fix breaks and mistakes of course, and everything will be fine again. But to fix problems, you mu
1 June 2016
Who REALLY Controls Your Site?
As a business owner, it's very important that you make sure your IT infrastructure will keep running, no matter what. Even though in a regular business sce
31 May 2016
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