SEO Melbourne is a crowded phrase to type into Google, and most of what comes back is agencies talking about themselves. This page is about you. If you run a business in Melbourne, in the CBD or out in Werribee, Dandenong, Ringwood or Frankston, the customers you want are already searching for what you do. Every day. The only question is whose page answers them.
We are a Melbourne agency and we have spent years watching the same thing happen. A good business gets a website, the website has a home page and a contact page and maybe a services page, and then nothing. Google has nothing to rank because there is nothing there that answers a search. Meanwhile a competitor with worse work and a page for every suburb takes the calls. SEO, done properly, is simply giving Google the pages it is looking for, and then keeping them coming.
Below is what that involves, what it costs in Melbourne, and what it did for three Melbourne businesses whose numbers come straight from their own Google accounts.
- What SEO in Melbourne has to do: the three places a customer finds you.
- Why most Melbourne businesses are invisible on Google
- What we do every month
- What SEO costs in Melbourne
- How to start, this week
What SEO in Melbourne has to do
Melbourne is not one market. It is a few hundred suburbs, and a customer in Brunswick will not ring a plumber in Berwick. When someone searches, Google works out where they are and shows them three things: the map with a handful of local businesses, the ordinary list of pages underneath it, and, more and more often, an AI answer at the top that names one or two businesses outright. A business that wants the call has to be in all three, for its own suburbs, for each service it offers.
The map
The three businesses pinned at the top of a local search. Decided by your Google Business Profile, your reviews, and whether your website backs up what the profile says.
The list
The pages under the map. Google likes a separate page for each service and each area, written for the person searching, not for Google.
The AI answer
Google's AI Overview and the chat engines quote the page that answers the question plainly. They read the same pages Google ranks, so the work is the same.
That is the whole job, and it is bigger than most people expect. A Melbourne electrician with six services and twelve suburbs has seventy-two searches worth owning before you count the questions. "Do I need a switchboard upgrade", "how much does it cost to replace a ceiling fan", "can I put a power point outside". Each of those is a customer at the start of a job, and each is a page you either have or do not have.
Why most Melbourne businesses are invisible on Google
It is rarely because the business is bad, and it is rarely technical. When we open the Google account of a new client, the pattern is nearly always the same. The site has a few pages. The pages describe the business in general terms. Nobody has written down the questions customers ask on the phone. The reviews stopped at eleven two years ago. And the site was built once and never touched again, so Google has had nothing new to look at for years.
What most Melbourne sites do
- One "Services" page that lists everything in a paragraph each
- No page for any suburb, so Google guesses where you work
- The questions customers actually ask are answered on the phone, never on the site
- Reviews were asked for once, at launch
- Nothing published since the site went live
What Google likes
- A page for each service, with real detail, prices and photos
- A page for each area you serve, written for people who live there
- A plain answer to every question, in the customer's own words
- Reviews arriving every week, and replies to them
- New pages every month, so there is always a reason to come back
The good news is that the gap is fixable and it is mostly writing. Not clever writing, not tricks, just the things you already know about your trade, put on the pages Google is looking for. That is what we do, and it is why the results come from businesses that are simply better documented than their competitors.
What we do every month
SEO is not a one-off job and anyone who sells it as one is selling you a website audit. The results on this page came from publishing, month after month, on a plan that was written before the first page went up. Here is the shape of a month with us.
New pages, every month
Service pages, suburb pages and answers to your customers' questions, written from what you tell us on a call and what your customers type into Google.
Your profile, kept alive
Posts, photos, services and the suburbs you cover on your Google Business Profile, so the map listing matches the site and the reviews.
The review system, running
The card, the poster and the follow-up text, all pointing at your Google review link. Free with every plan, from the first day.
Your numbers, in plain English
What we just did, what your Google account shows, what is next. Clicks, impressions and enquiries, month on month, with the multiplier up front.
Everything we publish goes on your site, under your name, and stays there. If you stop, it keeps working. That is the point of building pages instead of buying ads: the page you paid for in March is still bringing in calls in December, and next March too.
Want to see what this would look like for your business before you spend a dollar? Tell us what you do and where in Melbourne you want the work.
Get your free SEO planWhat it did for three Melbourne businesses
The rows further down this page are three Melbourne clients: a French language school in Hampton, a tree services business, and a building inspector working across the metro area. The numbers beside each are read from their own Google Search Console every time we produce their report, so what you see here is what they see. Where the publishing ran for a set period, the growth is measured over that period and says so.
What the three have in common is not the industry. It is that each one now has a page for every service and every area, answers to the questions their customers ask, and reviews that kept coming. Each of them multiplied its monthly clicks from Google several times over within a few months of the first pages going up, and the clicks are the calls: a family looking for French lessons in bayside Melbourne, a homeowner with a tree over the fence, a buyer who needs an inspection before Friday.
"Tamhas designed our website and did seo for us and has provided us with so much work and quality leads. We are so grateful for the work Tamhas did. He has been a massive help in building our business. I would highly recommend"
Joelene Paterson ★★★★★ Verified Google review
What SEO costs in Melbourne
Ask ten Melbourne agencies and you will get ten numbers, most of them between about a thousand and five thousand dollars a month, and very few of them will tell you what the money buys. So here is how to read a quote, whoever it comes from.
| Who | What you usually get | What to check |
|---|---|---|
| A freelancer | Cheap, and often good at one thing: the technical tidy-up, or the writing, or the Maps profile. Rarely all three, rarely every month. | Who writes the pages, and how many a month? If the answer is "as needed", it will be none. |
| A large agency | A strategy deck, a dashboard, an account manager, and a contract. The publishing, if any, is often a few blog posts a month written by someone who has never spoken to you. | Ask to see a client's Google Search Console, not the agency's dashboard. And ask what happens when you want to leave. |
| Boostable | A plan first, free. Then pages every month, the review system, the Maps profile, and a report from your own Google account. Month to month. | The same thing we would ask anyone: look at the numbers on this page, and ring one of the businesses. |
Our price depends on how much you want published each month, because publishing is what moves the numbers, and a business with two services in three suburbs needs less than a builder covering the whole east. The free plan comes back with the searches your customers use, the pages you are missing, what your site needs if anything, and the monthly price. You decide with all of it in front of you.
"I run a small service business. I was not doing well on google. While looking at someone else's website who ranked really high, i found Boostable Web Design & Digital Marketing's logo at the bottom of the page.. so i called Tamhas. From my initial phone call, it was obvious he had full knowledge of local SEO. He was & still is so helpful. He's energetic and is as keen as i am at getting results. The first day i was verified on GMB after he tampered with it, i got a call from a customer that turned into a job the same day. Boostable is well worth the money."
Joely boy ★★★★★ Verified Google review
How to start, this week
You do not need to prepare anything. The plan is built from a short call and your Google account, and most of what we need is already in your head: what you do, what you are best at, where you want the work, and what customers ask you before they book.
- Tell us what you do and where in Melbourne you want the work. The form takes two minutes, or ring 0481 608 888.
- We look at your site, your Google Business Profile and, with your permission, your Search Console, and at the searches your customers use.
- You get the plan: the pages you are missing, the questions to answer, what the site needs, and the price. No charge, no obligation.
- If it makes sense, month one starts with the review system and the first pages. If it does not, you keep the plan.
If you want the longer version first, our SEO page has the straight talk, the seven questions to ask any agency, and the two Google AI answers that name our clients. The rest of this section covers the ways Melbourne businesses look for SEO help, one page each: what an agency should do for you, when a consultant is enough, and the local work that gets you into the map.
